Apgujeong-dong is an affluent neighbourhood popular with South Korean celebrities. Luxury shopping, trendy restaurants and glamorous nightlife make the neighbourhood a great place to experience Seoul’s glitzy side. Other highlights include a street lined with K-pop sculptures and a museum dedicated to South Korean comics and anime.
Things to do in Apgujeong-dong
Strolling along Rodeo Street, you’ll see locals flaunting the latest fashion trends and cruising past in luxury sports cars. The retail strip is lined with outlet stores selling local and international brands at heavily discounted prices. Nearby is the upmarket Galleria Department Store, where you’ll find designer boutiques by brands such as Gucci and Prada.
If you love K-pop, don’t miss the larger-than-life sculptures on K-Star Road. The “Gangnam Idol” series features more than a dozen bears dressed in colourful outfits inspired by K-pop stars like Miss A and 2PM.
Figure Museum W celebrates South Korea’s infatuation with comics and anime. The family-friendly museum is filled with action figures and collectables from popular movies and TV series, including Pororo the Little Penguin and Amadeus Cho. Don’t forget to snap a selfie with your favourite character. Popular with art aficionados, the privately-run Horim Museum showcases centuries-old antiques alongside contemporary works.
From authentic Korean noodle houses to chef-driven Italian restaurants, Apgujeong-dong boasts one of the best dining scenes in the city. Start your day with breakfast at a third-wave coffee shop, enjoy a plate of “bibimbap” mixed rice for lunch and splurge on dinner at an upscale riverside restaurant.
Getting around Apgujeong-dong
Apgujeong-dong is located in the Gangnam-gu district in Seoul. The neighbourhood is pedestrian-friendly and easy to get around on foot. Apgujeong-dong has excellent public transport connections and can be accessed via Munjeong Station and Apgujeong Rodeo Station on Line 8 of the Seoul Metro. Incheon Airport is a one-hour drive away.